#Social Media as an Advocacy Tool

#Social Media as an Advocacy Tool

When used effectively, social media can be a powerful advocacy tool. A single tweet can draw attention to an important cause. A Facebook post can mobilize one’s social network to take action. Using just a smartphone, an advocate can engage with thousands of strangers over live video.

When used effectively, social media can be a powerful advocacy tool. A single tweet can draw attention to an important cause. A Facebook post can mobilize one’s social network to take action. Using just a smartphone, an advocate can engage with thousands of strangers over live video.

At their core, social media platforms are engagement and amplification tools that expand the ability to reach broader audiences. But what are the most effective ways principals can use social media to influence policy by directly engaging with their elected leaders? What creative strategies can you use to ensure that your message breaks through the noise on Capitol Hill and actually reaches your Member of Congress?

Training Video: “Perceptions and Use of Social Media on Capitol Hill”

As part of its partnership with the Congressional Management Foundation, NAESP is offering the below webinar and training video focused on high-impact social media strategies that inform, inspire, and influence the policy discussions around principal leadership.

Social media has gained a foothold in congressional offices. This presentation identifies: how Congress is using social media to communicate Members of Congress’ views; how staff transmit social media content from their platforms to policy staff and legislators; and strategies for quickly getting the attention of Members’ offices. (Video no longer available.)

Webinar: “Reveal of New Social Media Research”

In this webinar, the Congressional Management Foundation reveals new findings about how congressional use of social media has evolved and strategies that advocates should use to engage Members of Congress using social media platforms. (Video no longer available.)


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