Top Tips from School Branding Tweetchat

November 2014, Volume 38, Issue 3

One key theme of NAESP’s October 28 school branding tweetchat: it’s up to principals to shape their schools’ stories online.

Or, as Houston principal Sanee Bell (@saneebell) put it: “If not you, then who? If not now, then when?”

Bell and dozens of principals from around the country gathered on Twitter for the discussion, which was sponsored by NAESP and the Texas Elementary Principals and Supervisors Association (TEPSA). Here are the chat’s highlights.

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