The Reflective Principal: Mind the Message
By Sherry A. Watts Principal, January/February 2016 Until recently, a school did not have to concern itself with a marketing campaign or marketing budget. Most schools have a zone that typically ensures enrollment. However, as school choice comes into play and families have more options available to them, school marketing is becoming more common. Most schools do not have a marketing budget to draw from. So, what exactly can schools do to market themselves?