Social Media 3.0

Developing a connected mindset through intentional practice. By Daniel Butler Principal, May/June 2015 Social media is a tool that is only as powerful as the hand that holds it. Social media 3.0, however, is about mindset— believing in the importance of consistently differentiating communication and cultivating contagious, memorable messages. With relatively simple changes in the presentation and structure of information, principals can multiply their positive impact.