Club Connect: What Educators Need to Know

August 2013, Volume 36, Issue 12

Club Connect, a new opportunity from United Way and NAESP, is a program that encourages literacy and service, all while supporting your school.

How It Works

Families and students join Club Connect, an online platform with engaging, family-friendly fun, including celebrity book readings, games, contests, and inspirational stories of kids making a difference to inspire community service. Members also receive more than $500 worth of coupons and product discounts throughout the year.

A Club Connect annual membership costs $15. Half of the proceeds from each membership will support the United Way’s Read Learn Succeed program, a 10-year campaign to improve elementary and middle-level reading scores. Additionally, $5 from each membership will support your school, and $2.50 will support the NAESP Foundation’s work to provide principals with continuing education and enrichment.

Supporting Literacy

The United Way’s Read Learn Succeed campaign is aimed at increasing elementary school reading scores across the country to reduce the high school dropout rate by half. According to the National Assessment of Educational Progress, 60 percent of all third graders in the U.S. are not reading proficiently, and 25 percent of high school students fail to graduate on time.

“We all agree that literacy is essential for our current and future generations,” said Gail Connelly, NAESP Executive Director. “Through participation in Club Connect, not only will students enhance their own learning and literacy in fun and engaging ways, they will also be introduced to the value of doing good in a wider sense, through the power and reach of philanthropy. It’s a triple win: for our children, our schools, and our communities across the nation.”

Bringing Club Connect To Your School

Start a Club Connect program at your school by requesting a welcome kit at From there, you can distribute materials and start spreading the word to your school community. There’s no obligation or risk to your school. Download this flier for more information.

Copyright © 2013 National Association of Elementary School Principals. No part of the articles in NAESP magazines, newsletters, or website may be reproduced in any medium without the permission of the National Association of Elementary School Principals. For more information, view NAESP’s reprint policy.