Postscript: Good, Better, Best – 2

By Gail Connelly Principal, March/April 2012 Superlatives usually make me curious. Who determines what is the greatest, fastest, strongest, best (especially the best) anything? Based on what yardstick? In our consumer-driven economy, advertisers and marketers apply the best label to everything from laundry detergent to presidential candidates and social causes to persuade us to buy a product, support a candidate, donate to a cause, or take some other specific action.

By Gail Connelly Principal, March/April 2012 Superlatives usually make me curious. Who determines wh

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