Pay It Forward

Effective communication is one of the most important skills a school leader can develop. Every day, principals and assistant principals communicate with students, staff, families, district office personnel, community members, and state and federal officials. And beyond daily operations, your words and actions often shape how others view the principalship—and whether they see themselves stepping into the role.

Research from The Wallace Foundation affirms what we’ve long known: Strong school leadership is second only to teaching in its influence on student learning. Effective school leaders drive student achievement, reduce absenteeism, and retain high-quality teachers. But their influence goes beyond metrics; principals model leadership for the next generation, especially aspiring leaders who are watching, learning, and preparing to step into the role. When principals communicate with clarity, compassion, and conviction, they inspire others to lead.

It’s important that you speak positively and honestly about the principalship. When you share your experiences—the challenges and the rewards—you help others understand the value and impact of the role. You also help strengthen the profession and build a more robust pipeline of future leaders.

NAESP is committed to strengthening the principal pipeline. We know that the words and actions of current principals have a profound impact on those considering the profession. When you speak about your role with pride and purpose, you help elevate the profession and attract passionate educators to leadership.

NAESP members are especially effective in communicating the benefits of our professional community. I’ve heard members say things like, “NAESP helped me grow as a leader,” and “I found my support system through NAESP.” These kinds of testimonies matter. They help others see the value of joining and participating in a network of dedicated professionals.

This fall, we’re excited to launch a new membership initiative that allows active members to gift a one-year NAESP membership to an aspiring principal. Think of it as an early holiday gift—for you, for a future leader, and for the profession. It’s a simple yet meaningful way to pay it forward. If NAESP has strengthened your leadership, now is the time to share that opportunity with someone who’s ready to grow.

Let’s make this season one of generosity and growth. Together, we can continue to shape the future of school leadership—one conversation, one connection, and one gifted membership at a time.

L. Earl Franks, Ed.D., CAE, is executive director of the National Association of Elementary School Principals.