Principal Magazine

2019-2020 Editorial Calendar and Rates

With a circulation of 18,000, Principal gives you both the editorial environment you seek and the target audience you need—all at competitive ad rates. Principal’s readership also includes teachers, superintendents, university professors, and school district officials. Let us work with you to form a marketing partnership that can deliver the audience and results you need.



2019-2020 Advertising Rates

2019-2020 Online Advertising Rates


2019-2020 Editorial Calendar

September/October 2019
Personalized Learning
Articles in this issue will address new technology solutions, flexible learning spaces, and teaching strategies for personalized learning.
Space Reservation: July 5, 2019

November/December 2019
Leading Learning Communities
This issue focuses on the skills and standards principals need to know to effectively lead their schools.
Space Reservation: September 3, 2019

January/February 2020
Special Education
This issue focuses on principal support of students with disabilities.
Space Reservation: October 28, 2019

March/April 2020
Wraparound Services & Community Schools
Providing children with counseling, health care, nourishment and other resources in school is increasingly seen as a way to address challenges can that affect learning.
Space Reservation: December 20, 2019

May/June 2020
Big Ideas
This issue focuses on innovative, transformational practices in areas such as space utilization, new media, and microcredentialing that are helping principals drive ongoing improvement in school and student performance.
Space Reservation: February 25, 2020

All editorial coverage and distribution is subject to change. Contact Principal ad sales representative for the most current schedule.

Principal Advertising Terms, Conditions, and Agreements


Ad sales:
Fox Associates Inc.
Fax: 312-644-8718

Material specifications:
The YGS Group