Principal Magazine

2017-2018 Editorial Calendar and Rates

With a circulation of 20,000, Principal gives you both the editorial environment you seek and the target audience you need—all at competitive ad rates. Principal’s readership also includes teachers, superintendents, university professors, and school district officials. Let us work with you to form a marketing partnership that can deliver the audience and results you need.



2018 – 2019 Advertising Rates

2018 – 2019 Online Advertising Rates


2017-2018 Editorial Calendar

Sept/Oct 2018: Engagement—Much emphasis has been placed on the impact of parent engagement on student achievement. But engagement doesn’t end with parents: Teachers—and students, too—must exhibit curiosity, optimism, and voice in order to reap maximum learning gains. Articles will focus on strategies to strengthen teacher, parent, and student engagement.
Space Reservation: May 25

Nov/Dec 2018: Safe & Healthy Schools—Schools across the nation are hungry for practical solutions to address the growing need for mental health support. Topics in this issue will address student wellness and social-emotional learning, as well as bullying and violence prevention, school security, and responding to a crisis.
Space Reservation: June 20

Jan/Feb 2019: Alignment—This issue will shine a light on aligning Pre-K—8 learning experiences,  especially as it relates to aligning curriculum, student leadership, and transitions from the elementary—and to the secondary level.
Space Reservation: August 16

March/April 2019: Recruiting & Retaining Teachers—This issue will address preparation, induction, and support for new teachers, as well as working conditions that contribute to high levels of teaching success. Articles can also address teacher shortages and the special challenges of teachers of color.
Space Reservation: Oct. 16

May/June 2019: Assessment and Feedback—This issue will review student assessments as a tool to teaching and learning, focusing on best practices for teacher evaluation and feedback. The issue will also include a special section on Effective Math Instruction, highlighting the latest research, best teaching practices, standards of learning, and access and equity.
Space Reservation: Jan. 3

Horizontal Series: Focus on Research—This series will focus on the latest research related to instructional leadership and principal practice.  One feature-length article will publish in each issue. Submissions accepted on a rolling basis.

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