With a circulation of 23,000, Principal gives you both the editorial environment you seek and the target audience you need—all at competitive ad rates. No other magazine reaches this audience like we do. Principal’s readership also includes teachers, superintendents, university professors, and school district officials. Let us work with you to form a marketing partnership that can deliver the audience and results you need.
September/October 2012
Common Core State Standards
This issue will provide an update on the status of the initiative, especially explaining how it is poised to influences teaching, learning, and instructional leadership.
Space Reservation: July 13, 2012
Materials Due: July 20, 2012
Mail Date: August 27, 2012
November/December 2012
Science, Technology, Engineering, and Mathematics
This issue will address K-8 STEM education, including what’s new in curriculum and assessment, bridging the gap for underrepresented groups, and hiring and retaining the best teachers.
Space Reservation: September 7, 2012
Materials Due: September 14, 2012
Mail Date: October 25, 2012
Teacher and Staff Development
This issue will focus on the role principals play in leading and developing staff, including developing professional learning communities and the status of teacher assessment initiatives.
Space Reservation: November 9, 2012
Materials Due: November 16, 2012
Mail Date: December 20, 2012
Transitions
This issue will explore significant education transitional stages—pre-K to elementary, lower to upper elementary, elementary to middle level, and middle level to high school—and the principal’s role in supporting students, teachers, instructional support staff, and parents.
Space Reservation: January 11, 2013
Materials Due: January 18, 2013
Mail Date: February 21, 2013
May/June 2013
The Achievement Gap
This issue will address the continued achievement gap and explore attaining educational equity for all students. Articles will address the increasing diversity of the student population, English-language learners, and the equitable distribution of high-quality teachers and principals.
Space Reservation: March 8, 2013
Materials Due: March 15, 2013
Mail Date: April 25, 2013
Contact Information
Ad sales: Fox Associates Inc. | 800-440-0231 | Fax: 312-644-8718 | adinfo.nep@foxrep.com
Material specifications: Jennifer Morgan | TMG | 202-721-1480 | Fax: 202-331-7311 | jmorgan@tmgcustommedia.com

